Abu Dhabi Tourism and Culture Authority opens office in South Africa

ABU DHABI, 18th February, 2015 (WAM) — The Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi, has appointed Development Promotions, a leading worldwide travel companies in South Africa, to position Abu Dhabi as a preferred destination among the travel trade, consumer and media focusing on the leisure, business and MICE (Meetings, incentives, conferencing, exhibitions).

It will also showcase, among others, the destination’s strong cultural, gastronomic, shopping, sports and activities, as well as business and investment opportunities and assets.

Development Promotions will launch a dedicated Johannesburg office headed by former Cruises International Commercial Manager, Tracey Krog, who will be assisted from a public relations and communications perspective by Cape Town-based Big Ambitions Director, Natalia Rosa. A sales executive will be appointed to liaise closely with the travel industry and MICE trade.

TCA Abu Dhabi South Africa will promote Abu Dhabi through training sessions and joint marketing partnerships with key travel agents, tour operators, PCOs, professional congress organisers, and incentive houses, as well as host a range of familiarisation tours for both media and trade. The destination’s diversity will be showcased through a series of exciting consumer and trade activations.

The addition of the South African office, which brings to 11 the number of overseas offices marketing destination Abu Dhabi worldwide, comes as South African Airways announces daily flights between Johannesburg and Abu Dhabi from March, adding additional air capacity to the daily frequency already operated by Etihad Airlines.

“It is in direct response to this opportunity presented by an increase in airlift from the region and increased demand that TCA Abu Dhabi has launched this outbound tourism promotional drive from Africa,” said Sultan Al Dhaheri, TCA Abu Dhabi’s Acting Executive Director Tourism.

While a great deal of focus will be placed on the traditional leisure, business, VFR and MICE segments, TCA Abu Dhabi South Africa have a unique opportunity to build South Africa’s stopover, cruising and Halal Tourism market showcasing, among other experiences and attractions.

“We are excited about the opportunity to market such a diverse and dynamic destination in the South African market,” said Development Promotions MD, Jackie Adami.

TCA Abu Dhabi will be sending a delegation to the upcoming World Travel Market Africa event to which the travel industry is invited, being held in Cape Town from 15th to 17th April, 2015.

“We look forward to working very closely with our trade partners, including Etihad Airlines and South African Airways, tour operators, retail travel agents, PCOs and incentive houses to showcase the destination’s vast range of exciting new developments such as Louvre Abu Dhabi, Guggenheim Abu Dhabi, the new Abu Dhabi Cruise Terminal, Abu Dhabi International Airport’s new midfield terminal complex and such events as the F1 Grand Prix, Abu Dhabi HSBC Golf Championship and fantastic summer season which we will launch to the trade shortly,” added the TCA Abu Dhabi South Africa Country Manager, Tracey Krog.