ADSIC reports significant rise in community engagement using CityGuard

ABU DHABI: Abu Dhabi Systems and Information Centre, ADSIC, has reported a significant increase in the total number of downloads and cases reported using the innovative CityGuard mobile application.

During the first four months, 26,375 users downloaded the application, and 2,935 cases were reported. In the first four months of 2014, the number of downloads has more than doubled since last year, and the number of cases reported has nearly tripled.

The recent advertising campaign rolled out by ADSIC in March and April contributed to achieving these results. During the two-month period, approximately 20,000 users downloaded the CityGuard application and a total of 2,312 cases were reported.

Cases reported so far in 2014 consist of 46 different categories. The most common cases reported were related to damaged roads (522), waste disposal (320), accumulation of waste (200) and parking related issues (133).

Khadeeja Al Hammadi, Contact Centre Service Manager at ADSIC, said, “The outstanding increase in the number of downloads and cases reported was made possible with the effective strategy we put forward for CityGuard. Since it was launched in 2011, the application has been downloaded by 58,882 users and a total of 8,381 cases have been reported, of which 86 percent were closed successfully.

These results indicate that we have successfully managed to create awareness amongst smartphone users on the importance of the application and the positive impact it has on the Emirate of Abu Dhabi.” She added, “We are keen to encourage more residents to adopt the CityGuard application and enable it as a tool that allows direct reporting to Abu Dhabi government entities. In line with the visions of Abu Dhabi 2030, ADSIC is paving the way for digital transformation to ensure that the emirate is at the forefront of technological advancements and that an efficient ICT infrastructure is in place. We are also determined to improve the level of e-government services offered in the emirate to benchmark us against global nations.”

SOURCE: WAM