DEWA celebrates 18th National Environment Day

DUBAI, 4th February 2015 (WAM) – Dubai Electricity and Water Authority (DEWA) marked the 18th National Environment Day on 4 February 2015.

The National Environment Day was organised this year under the theme ‘Green Economy: Innovation and Sustainability.’ Marking National Environment Day supports with DEWA’s strategic objective to promote sustainability and spread environmental awareness. DEWA organised different activities to mark the occasion. DEWA’s employees participated in the Car-Free Day initiative organised by Dubai Municipality for the 6th year to contribute to reducing carbon dioxide emissions and spread awareness about global warming. DEWA staff committed themselves to the initiative by using public transport to go to work.

DEWA’s activities for National Environment Day included awareness activities and competitions to encourage environmentally friendly behaviour and reduce electricity and water use. DEWA also launched a campaign using SMS messages to raise public awareness about National Environment Day and encourage people to conserve natural resources.

These complement DEWA’s efforts and environmental initiatives to encourage society to adopt a responsible lifestyle to preserve the environment and contribute to spreading this culture throughout society.

“DEWA promotes and establishes sustainable environment as a key component for driving the comprehensive development of Dubai and the UAE. This is implemented through a well thought out awareness campaign to encourage its staff and customers to adopt sound environmental practices to save natural resources for generations to come. DEWA also develops partnerships with all society to develop environmental efforts through comprehensive awareness campaigns that spread a culture of the sensible use of electricity and water and environment protection,” said Saeed Mohammed Al Tayer, MD and CEO of DEWA.

Al Tayer expressed his satisfaction with DEWA staff participation in the Car Free Day initiative.

“I would like to thank Dubai Municipality for this pioneering annual initiative to increase environmental awareness among society members and promote a culture of mass transportation in Dubai. I am pleased that the initiative met enthusiastic response from DEWA’s employees. This reflects our commitment to supporting the Green Economy for Sustainable Development initiative launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make the UAE one of the leading countries in green economy and a global hub for exporting and re-exporting green products and technologies, while preserving a sustainable environment that supports economic growth in the long term. DEWA’s efforts also align with the Dubai Plan 2021 to make Dubai a smart and sustainable city that is sustainable with its resources and whose environmental elements are clean, healthy, and sustainable. DEWA adopts the carbon reduction strategy, which was launched by the Supreme Council of Energy in Dubai and is implemented by Dubai government departments to reduce carbon emissions by 16% by 2021,” added Al Tayer.

Al Tayer noted that sustainability is strongly-embedded in DEWA’s organisational culture. A survey conducted by Strategy and Business Development and included staff across all divisions and locations, revealed that there is a clear personal commitment from staff. The results of the survey, which was analysed by AWAKE consultancy, are very positive and above average compared with other global organisations. DEWA is the first organisation in the Middle East and North Africa to carry out this survey.

DEWA launches environmental programmes and initiatives that target all society to raise awareness about the importance of reducing electricity and water use, and encouraging all sectors to promote a culture of conservation. These include educational, residential, commercial, industrial sectors as well as government departments. DEWA supports Dubai’ transition towards renewable and alternative energy and provides support, information, and studies to develop regulations to protect the environment from the effects of urbanisation and population expansion.

DEWA has introduced the Green Bill, which is an electronic version of the traditional paper bill, which customers receive via e-mail. DEWA encourages customers to use its electronic services and learn about their benefits. By introducing this system, DEWA aims to preserve natural resources and promote customer satisfaction.

DEWA sponsors conferences, events and national activities that focus on the environment and highlight innovative solutions in green development.

DEWA’s environmental efforts have led to winning many prestigious international awards. DEWA won the Globe of Honour for Environment from the British Safety Council for excellence in environment, in recognition of its excellence in environmental management, the third consecutive year.