DFRE concludes “Journey Of Celebrations” roadshow in GCC Region

DUBAI: The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), has concluded a highly successful GCC-wide roadshow covering Oman, Bahrain, Kuwait, KSA and Qatar to promote the landmark 20th anniversary of its Dubai Shopping Festival.

The DSF roadshow – which stopped off in the cities of Muscat (December 7th), Manama (December 8th), Kuwait (December 11th), Jeddah (December 13th) and Doha (December 15th) – was held to announce the line-up of world-class events and fabulous promotions for the festivals’ 20th edition, which will take place over 32 days from 1 January to 1 February, 2015.

DFRE delegation consisting of Laila Mohammed Suhail, CEO of DFRE, Suhaila Ghubash, Director, Festival and Events, and Saeed Mohammed Mesam Al Falasi, Director, Strategic Alliances Division participated in the roadshows.

Laila Mohammed Suhail, said: “We are very pleased with the great media reception that we witnessed in all the destinations. It just goes to show the magnitude of DSF as a family festival across the region. The GCC has always been a key market for Dubai and DSF mainly due to a combination of factors such as its geographical proximity and the fact that we share the same values and cultural backgrounds. Moreover, families – our key audience – constitute the bulk of the visitors from this region. The regional media have always been supportive of DSF over the past two decades and have played a major role in building the brand and communicating the exciting calendar of events developed each year. Over the past two decades DSF has evolved from a shopping festival to become a truly inspiring time to experience Dubai as a family tourism destination, and we are confident that the 20th anniversary edition will offer visitors even more memorable and rewarding moments.” Saeed Mohammed Mesam Al Falasi, Director, Strategic Alliances Division, DFRE, added: “We are delighted with the overwhelming response from the regional media to the DSF roadshow.

The special 20th edition of DSF is set to be the biggest in the festival’s history, with an exciting calendar of events in store that celebrate DSF’s key pillars of Shopping, Winning and Entertainment.