DUBAI: Living up to its status as one of the biggest shopping extravaganzas in the world, the Dubai Shopping Festival, DSF, will be ensuring a series of spectacular journeys for both residents and visitors from around the world at its milestone 20th edition.
One such DSF itinerary for families is the “Journey into the Unique”, which will unfold a host of one-of-a-kind attractions that are set to entertain guests of all ages and nationalities.
Organised by the Dubai Festivals and Retail Establishment, DFRE, an agency of the Department of Tourism and Commerce Marketing, DTCM, the 20th edition of DSF will take place from 1st January to 1st February, under the special theme: “20th Anniversary – A Journey of Celebrations”.
With special preparations in full swing already, Dubai’s landscape is soon to be transformed into a fantastic kaleidoscope of colours, lights and decorations that will enhance the atmosphere of the city to usher in the much-awaited edition of one of the longest running festivals of its kind in the world.
The city’s streets, promenades, shopping malls, souks and other areas will light up a celebratory ambience in every corner of the city, as it invites the world to make the most of the citywide DSF offerings.
Young ones can watch their favourite Smurf characters live on stage during their World Premiere show at Dubai World Trade Centre. From grand outdoor lifestyle and community events such as Market Outside the Box and Ripe Food and Craft Market, to crowd-favourite destinations like Global Village and the Carpet and Arts Oasis that bring to life the diversity and heritage of Dubai and then Giuliana Rancic’s first ever Pop-up Shop in Dubai, families can also look forward to experiencing the unique elements of DSF in various ways throughout the 32-day extravaganza.
Set to be the biggest in the festival’s history, with an exciting calendar of events in store that celebrate shopping, winning and entertainment, the 20th edition of DSF will offer over 150 citywide events, mega attractions, numerous shopping opportunities and a wide range of winning options for visitors and residents from around the world.