Du Donates Aed 2.5m To Provide Clean Water For 100,000 People In Developing Countries

DUBAI: du has donated AED 2.5 million to the U.A.E. Suqia, water aid, campaign launched by Vice President and Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum. The campaign is aimed at raising funds to provide clean drinking water for five million people worldwide.

Du says the donation is an extension of its continuous efforts to drive sustainability within the U.A.E. and overseas.

Launched to coincide with and starting on the first day of Ramadan, the U.A.E. Suqia water aid campaign will provide more than 5 million people worldwide with access to fresh drinking water. du’s contributions to U.A.E. Water Aid will help 100,000 people to have access to clean water, as it will be used in coordination with international organisations, the Emirates Red Crescent (ERC) and U.A.E. embassies, to dig wells and provide water pumps to areas that require water purification equipment.

Ahmad bin Byat, Chairman, du, said, “Water is the very essence of life, and is something that we take for granted, while others are less fortunate. His Highness Sheikh Mohammed’s U.A.E. Water Aid initiative is a noble cause that will allow us to alleviate the water situation in less fortunate countries, contributing to saving millions of lives around the world by giving them access to clean water.

We are proud, as an Emirati company, to support this cause, which will lead to more sustainable communities that have the potential to flourish and grow, echoing the progress of the U.A.E. itself. As His Highness Sheikh Mohammed inspiringly said, ‘the U.A.E. was built upon the eternal principle of doing good deeds in the world, and we will continue in the footsteps of the founding fathers who laid this charitable approach’.” Lack of access to clean water and sanitation kills 3.6 million person annually, due to dehydration and diseases carried in unclean water 90% of these are children under the age of five. Hours are spent by women and children collecting water daily.

Providing clean, easily accessible water to communities in need will not only improve mortality rates, but it will give children the opportunity to attend school and women the chance to work for an income, contributing to the overall growth and sustainability of their community.

Osman Sultan, CEO, du, said, “There are many privileges that we enjoy, living in the U.A.E. , which can make it easy to forget that life is more difficult for those less privileged elsewhere in the world. His Highness Sheikh Mohammed has led the way on many visionary initiatives, and we laud him for his continued support of the global community. Civilisations always found around water, as it nourishes life and connects people.

It is therefore natural that telecoms would be among the first to support the campaign, as we build sustainable communications channels to connect people and develop communities. In helping communities beyond the U.A.E. ‘s borders to grow, we are sharing a positive example for our own community to follow – one that is driven by humanitarianism and philanthropic gestures, modelled after the generosity and compassion of the U.A.E. leadership.”

Hala Badri, Executive Vice President, Brand and Communications, du, said: “The Holy Month of Ramadan is a time for us to consider the needs of others, and to seek ways in which we can alleviate their suffering. We thank His Highness Sheikh Mohammed for his guidance and for the launch of the U.A.E. Water Aid campaign, which draws attention to the plight of those less fortunate around the world. It is our honour to support this campaign.”