Du Wins Grand Prix At Inaugural Mena Transform Awards

DUBAI: du has been awarded the Grand Prix at the inaugural Transform Awards MENA, held recently in Dubai. The Transform Awards recognise excellence in new brand creation, rebranding and ongoing brand development.

The company was lauded by the jury of the London-based Awards for its commitment to, and success in, brand-building. Additionally, du won Gold in the Best Brand Evolution category.

The Awards were accepted on behalf of du by Ashish Banerjee, Vice President, Brand Development, Manar Al Majedi, Senior Executive, Brand Management and Reem Al Khaja, Senior Executive, Brand Management.

Hala Badri, Executive Vice President, Brand and Communications, du, said, “Over the last 5 years we have run a carefully thought-out and managed brand development programme. These awards recognise the value of our efforts, company-wide. We would like to thank the Transform Awards jury for this recognition.”