Dubai: UAE residents, as part of the Stay Strong Campaign, set a Guinness World Record at Burj Park, by lighting 11,022 bulbs, which represents the number of Stay Strong app downloads in the UAE.
Stay Strong app is part of the Dubai Against Diabetes program – a joint initiative undertaken by Dubai Health Authority (DHA), and implemented by Benchmark Middle East, a Healthcare communication agency.
The event highlighted the need for diabetes education and awareness. Speakers at the event included ‘Stay Strong’ campaign ambassadors: Abdulla Al Hashidi, an Emirati with diabetes, who gave attendees an inspirational story of how he has overcame obstacles while living with the disease. Other speakers included Raha Moharrak, the first and youngest Saudi woman to climb Mount Everest and Fayez Al Saed, an Emirati singer.
Speaking about the campaign, Dr. Fathia Al Awadi, Chairperson, Dubai Diabetes Control and Combat Committee at Dubai Health Authority, said the DHA is working a multiple levels to raise awareness about diabetes and its complications. She also spoke about the stay strong app and said: “This initiative is part of the overall Dubai Against Diabetes initiative. The goals of the Dubai Against Diabetes initiative include: promoting better awareness about the causes and threats of diabetes, informing people about ways in which they can prevent and combat diabetes by adopting and maintaining a healthy lifestyle, and eventually achieving our target of reducing the prevalence of diabetes in Dubai.” She added DHA aims to achieve these goals by targeting undiagnosed, diagnosed and pre-diabetics through its awareness initiatives. She said: “Dubai Against Diabetes is a first-of-its-kind health education and national support program that encompasses all three important strands namely the physicians, the general public and the educators in Dubai.
The ‘Stay Strong campaign’ is an innovative mobile phone app, that provides UAE residents with an opportunity to show their support to the local diabetes community.” Mohamed Hammad, Founder and Chief Executive Officer, Benchmark Middle East, said: “We are extremely delighted and proud that we were able to bring 11,022 UAE residents together and we have set the Guinness World Record in support of the Dubai Against Diabetes program. It is time for everyone to unite against diabetes to try to prevent diabetes from spreading, and minimize its complications. We believe that we all need to communicate in an innovative way with the public to drive home the message.” Sponsors and the media partner of the event included Johnson & Johnson, Merckserono, AstraZeneca, Novo Nordisk and Kcal Healthy fast food and Khaleej Times respectively.