Emirates poultry to double monthly production capacity from 400- 800 tonnes

DUBAI, 10th February, 2015 (WAM)–Emirates Modern Poultry Co., also known as Al Rawdah, has announced the launch of a new plant to double its monthly production capacity of processed items from 400 to 800 tonnes.

Al Rawdah’s ambitious expansion, which will see a new plant fully ready and operational in 8 to 12 months, will help the leading poultry company address the current gap between demand and supply.

The announcement was made during Gulfood 2015, the world’s biggest annual food and hospitality show that is held at the Dubai World Trade Centre from February 8th-12th 2015. Al Rawdah is participating at the exhibition in Hall 6, Stand A6-30.

Phase 1 of the expansion, which comprises 6 new cold stores that add an additional 300 tonnes of storage at a cost of AED 5.5 million, is already complete. Phase 2, which will see the production facility expand to double output, is expected to reach completion by the end of 2015 at a cost of AED 15 million. The new plant, which is 40 percent larger than the current one in terms of area, will see Al Rawdah enter the first quarter of 2016 with a monthly production capacity of 800 tonnes of processed items.

The fast-tracked expansion comes on the heels of unprecedented market demand for Al Rawdah products, which have led the company to operate at absolutely full capacity. 2014 saw Al Rawdah notch up Full Processed Products (FPP) sales of AED 34 million.

Simultaneously, the company has also announced a new assortment of diversified meat products, with around 30 new product launches planned for 2015. Half the products will be specially tailored for the food services departments that include hotels, restaurants, cafes and catering companies, while the other half will be created for retail consumption. Veal, beef and turkey products created from halal Australian beef and veal, and halal turkey sourced from Turkey, will soon be added to the company’s product portfolio.

The new plant continues Al Rawdah’s focus on quality and products produced to global standards. The latest generation of machines will increase production speed by 50 percent. The new plant’s machines are also designed to be environmentally friendly, with upgraded cooking and packaging machines that will reduce energy consumption by up to 80 percent.