Etihad Airways’ A380, B787 and new uniform launch campaign proves huge success on social media

ABU DHABI: Etihad Airways’ social media campaign to launch its first Airbus A380 and Boeing 787 aircraft, along with its new cabin crew uniform, generated astounding results and proved to be a huge success among the airline’s fans.

Running on multiple social media channels, the campaign yielded over 70 million impressions across Etihad Airways’ brand related hashtags within the first 48 hours of the launch, resulting in a staggering increase in the airline’s online brand awareness.

Awareness reached new heights with the #Etihad and #Reimagined hashtag combination being the most popular, with more than 22 million impressions. This was followed by the combination of the #Etihad and #Fashion hashtag gaining over two million impressions.

Overall conversation sentiment on social media was positive, with unprecedented support received from the online community excited about the airline’s launch of its new style and image.

Peter Baumgartner, Chief Commercial Officer of Etihad Airways, said, “The campaign has achieved its initial objectives with the launch being widely popular and receiving extraordinary feedback across all our social media channels.” Etihad Airways was recently named winner of the Best Emerging Airline on Social Media Award at the SimpliFlying Awards 2014 and was revealed as the most influential brand headquartered in the UAE by LinkedIn.