Etisalat UAE launches SMB dedicated call centre

ABU DHABI: Etisalat announced today the launch of its dedicated call centre to cater to the unique business needs of its small and medium sized business (SMB) customers in the UAE.

Etisalat’s state-of-the-art call centre service, 800 5800, will serve this segment by offering convenient and comprehensive ICT services and support, allowing SMBs to focus on their core competencies.

As per industry estimates, increased focus on promoting the SMB sector is likely to add over 100,000 new businesses in the UAE over the next three years.

Salvador Anglada, Chief Business Officer at Etisalat, said, “Small and medium businesses are important contributors to the UAEs economy helping develop national entrepreneurial spirit in younger generations. At Etisalat, we recognise that SMB’s business needs vary drastically from those of larger enterprises. Therefore, we have designed a state-of-the-art SMB dedicated call centre to lend our telecom expertise in helping this segment grow and backing the UAE economy at large.” “We believe in making our technology work for businesses of all sizes, be it through our targeted business propositions, back-end support or customer service”, Anglada added.

The dedicated call centre for SMBs is now in operation and is an extension to Etisalat’s existing customer care team that caters to nearly 11 million customers in the UAE. Earlier this year, Etisalat embarked on an extensive drive to recruit and up-skill suitably qualified business agents and technicians to meet the unique telecom needs of SMBs. Trained customer care professionals will offer SMBs specialised, round-the-clock technical support, ranging from general queries about business services to billing enquiries and service disruptions.

John Lincoln, Senior Vice President of Small and Medium Businesses at Etisalat, said, “Unilateral to the UAE’s vision to foster the country as the region’s leading business hub, we are committed to partner SMBs every step of the way by addressing their distinct business needs. We aim not only to equip them with advanced telecom and technology tools that improve their competitiveness, but also provide them with requisite professional support to help them grow.” In addition to Etisalat’s dedicated call centre, SMBs can contact their account managers, channel partners or visit Business Centres located throughout the UAE for required service and support. Over and above the facility to respond to customer requests, the call centre also allows Etisalat’s customer care executives to receive feedback on current propositions