Horouf to showcase innovative products at the GESS 2015

SHARJAH, 14th February, 2015 (WAM) — Horouf, an imprint of Kalimat Group, will showcase its latest printed publications and innovative smart applications during its participation at the Global Education Forum (GEF) as well as the Gulf Educational Supplies and Solutions (GESS) exhibition, which will take place at Dubai World Trade Centre from the 24th to the 26th of February.

Themed for this year, ‘Modern Education Strategy to Improve Economic Growth’, the forum will feature a high-calibre line up of speakers from around the world.

The forum will see participation of 400 exhibitions representing companies from more than 30 countries, including country pavilions such as the USA, Finland, the UK, Germany, Korea, and China, while visitors will turn up from over 70 countries from across the world.

Tamer Said, Managing Director of Kalimat Group, said that participation in this event is an excellent opportunity to introduce Horouf, its publications and educational products which support student’s learning in the Arabic language using an interactive smart technology based programme.

He added that the theme of this 8th edition of the forum: Modern Education Strategy to Improve Economic Growth is consistent with Horouf’s endeavours to develop the capacity of students to cope with the requirements of future growth.

He clarified that these efforts take into consideration using the latest technologies and solutions in education, which is the focus of the forum, adding that these technologies are critical to the future of the region.

“Horouf continues its efforts to establish a groundbreaking, fun and future oriented approach to Arabic education. Both the forum and the exhibition serve as ideal platforms for us to share these innovations with international education experts and to learn about any idea that may help us further develop our products”, he stated.

Horouf will participate in GESS with a special stand where it will showcase its latest publications, including printed books and smart applications that offer a modern integrated education system in the Arabic language. The system is the first of its kind in the Arab world targeted at children. Horouf will, also, participate in a number of workshops in the GEF to stay abreast with the latest educational trends in the world, in order to develop its programmes and applications in line with the future vision.

Horouf aims to pioneer a fresh, fun and future oriented approach to Arabic education that helps build and develop the capacity of students to cope with the requirements of future growth, and provides innovative learning solutions to support teaching of the Arabic language at schools, starting from preschool levels.