RTA launches Dubai Brand vehicle plate numbers

DUBAI: The Roads and Transport Authority, RTA, is to offer Dubai Brand vehicle plate numbers, which will be optional for interested clients, thus becoming the first government entity to integrate the Dubai Brand in its promotional campaign.

Ahmed Bahroyzan, CEO of RTA Licensing Agency, said, “The RTA is committed to the directives of Vice President and Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, to use the new Dubai Brand and endorse it as a tool in marketing and promoting Dubai in order to show that the emirate acts in a single team spirit and speaks with one voice to citizens and visitors. We therefore opted to develop the new and innovative design of number plates, for private vehicles only, during Gitex Technology Week in a bid to showcase the new Dubai Brand to various entities, firms, individuals and visitors from all over the globe, and accordingly fulfill the ambitious vision of promoting the brand in a proper manner.” Detailing the procedure of obtaining the plates, the CEO of Licensing Agency said, “Applications for the plate can be submitted via a host of electronic channels such as RTA website, RTA Call Center, and the smart app: Drivers and Vehicles on smart phones, starting from the end of this month.”