SBA expands methods of knowledge exchange between nations

SHARJAH, 23rd February, 2015 (WAM) — The Sharjah Book Authority, SBA, a recently established government body in Sharjah, took part in the 4th edition of the International Government Communication Forum, IGCF, which concluded on Monday, 23rd February, at the Expo Centre, Sharjah.

The SBA Stand received a remarkable response from interested forum participants, prominent official figures and media personalities who visited the stand to gain insight into the authority and its vision, objectives and services, and to explore the role of government communication in engaging a broader spectrum of society in Sharjah’s cultural project.

Speaking on the occasion, Ahmed bin Rakkad Al Ameri, Chairman of Sharjah Book Authority, said, “The Authority’s first participation in the International Government Communication Forum adheres to the directives of H.H. Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, to uphold a public presence at a number of major local and global events, in order to introduce guests and participants of the Forum to the authority’s mission: promoting the significant role of writers and their influence in spreading community awareness, and encouraging reading in the region and the globe.

“The forum offers us an ideal opportunity to connect with a large group of government communication experts as well as Arab and global media leaders, to make the most of their expertise by supporting and cultivating SBA’s communication strategy,” he said.

Al Ameri stressed that the authority sought through its participation in the Forum – a significant platform both locally and internationally – to promote the 34th edition of the Sharjah International Book Fair (SIBF), which has steadily grown into one of the world’s four largest book expos.

Al Ameri added, “The Forum has succeeded in thoroughly defining relationships between all parties involved in the communication process of government agencies, as well as in identifying ways to better develop government communication in accordance with the latest international practices.

“This enables government institutions to respond favourably to public demands and provide them with essential services in an ideal manner, which in turn helps to achieve optimal social, cultural and economic development in societies. We made use of the sizable participation of 30 renowned global speakers and thought leaders, an adept team of communication and media experts, along with another 300 indispensable participants, in spreading the SBA message and identifying its cultural role and allowing participants to gain a deeper understanding of the emirate’s initiatives and its effective contributions at all levels.” On the first day of the forum, the SBA Stand welcomed a number of VIP’s, prominent guests and visitors, where they listened to Ahmed bin Rakkad Al Ameri talk about the Authority, its mission and vision, as well as its landmark projects currently in motion and future initiatives the Authority aspires to implement.

The visitors expressed their admiration for the role played by the Sharjah Book Authority in supporting exchange of knowledge and intercultural communication between various countries and peoples, as well as in providing the optimum environment for intellectuals, authors, publishers and individuals interested in the written word, to develop their work and further promote their message to effectively aance cultural development, both regionally and globally.