Sharjah Media Corporation announces a new beginning of its terrestrial broadcasting

SHARJAH: Under the vision and guidance of H.H. Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah and the follow up of Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Corporation, and out of the need to keep pace with the latest global developments, the Sharjah Media Corporation announced the transition from analogue to digital terrestrial broadcasting.

The announcement was made during a press conference that was held at the SMC’s headquarter, during which Sheikh Sultan bin Ahmed Al Qasimi pressed the transmitter button to mark the official launch of the digital TV broadcasting in Sharjah, in line with the latest global technologies deployed in broadcasting.

Sharjah Media Corporation is among the first media organisations in the UAE, GCC and the entire region to leapfrog to digital video broadcasting – terrestrial2 (DVB-T2).

The broadcasting in digital format was officially launched in presence of Dr Khalid Al Midfa, Director General of Sharjah Media Corporation, Abdullah Al Jenaibi, Advisor of the National Media Council, Ali Al Jarwan, National Media Council’s Sharjah Office Director, Tariq Al Awadhi, Executive Director of Spectrum Affairs at Telecommunication Regulatory Authority and representatives of government and private entities, TV broadcasting professionals, media representatives and special guests.

Commenting on the occasion, Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Corporation, said: “This milestone comes under the directives of Ruler of Sharjah who stresses on the importance of keeping pace with the latest developments in media. We are committed to deliver our message in a manner consistent with Sheikh Sultan’s unlimited support and will focus on conveying the Sharjah’s message and the UAE’s values and on serving the local and Arab community with meaningful content. We will make sure to deliver the country’s message of peace and communication with the world. I highly appreciate all the efforts exerted in this regard and wish continued success and best of the luck”.

Dr Khalid Al Midfa, Director General of Sharjah Media Corporation, said, “The outstanding efforts made in the way to complete switch from analogue to digital terrestrial broadcasting resulted from our follow up and careful study of this technology to identify the updates that will be introduced along with the deployment of the such technology in the global media corporation. We aimed to enable our viewers to access our conservative channels via modern broadcasting system for a better viewing experience. We would like to extend a special thank to National Media Council and Telecommunication Regulatory Authority for their role in supporting the corporation’s approach to stay abreast with the latest international developments by deploying this vital technology”.

Al Midfa clarified that the project worth was over AED7 million to cover all areas and cities in the emirate of Sharjah, particularly the Central and Eastern Regions, and that the new multiplex can accommodate 16 SD channels or 5 HD channels, and is expandable when needed.

He added that the corporation is updating its network applications to allow for broadcasting its terrestrial channels, after the transition into digital broadcasting has been done.

Tariq Al Awadhi, Executive Director of Spectrum Affairs at Telecommunication Regulatory Authority, said, “These efforts are in compliance with the digital broadcasting plan issued by the International Telecommunication Union. According to this plan, the latest analogue switch-off date is 17 June 2015. The move of Sharjah TV affirms that we, in the UAE, are always in the forefront of development processes, and are moving forward firmly to achieve our national vision: UAE Vision 2012, which will drive the UAE to be one of the best countries in the world”.

SOURCE: WAM