Abu Dhabi heads to Shanghai to build growing tourism arrivals from China

Abu Dhabi: Abu Dhabi Tourism ‘&’ Culture Authority (TCA Abu Dhabi) and six of its key stakeholders are heading for Shanghai later this month as they look to build on growing hotel guest arrivals from China.

The Abu Dhabi delegation will take part in the China International Travel Mart (CITM), which runs from November 15-18 and includes tour operators, hotels and resorts, Etihad Airways – the national airline of the United Arab Emirates – and Ferrari World Abu Dhabi, the world’s largest indoor theme park.

And it’s expected all eyes will be on Ferrari World Abu Dhabi and its soon-to-be-launched theatrical spectacle RED.’ Bruno Wiley, Sales Director, Ferrari World Abu Dhabi said: “We are enjoying a steadily growing footfall from Chinese tour groups, which is particularly noticeable around key Chinese holiday periods, such as Chinese New Year and national holidays.” Inbound operator Bavaria Holidays has its sights firmly on the Chinese market having designed a new brochure in Mandarin to promote its special packages for Abu Dhabi city, Al Ain – the emirate’s heritage heartland in its eastern region and the Liwa Oasis and desert in Al Gharbia (its western region).

With Abu Dhabi’s Chinese hotel guests currently achieving a minimal average-length-of-stay of just 1.81 nights, Rania Rahme, Assistant Director of Sales of pavilion member the five-star Grand Millennium Al Wahda believes the task ahead is to put the emirate front-of-mind as a stand-alone destination for Chinese tourists.

Abu Dhabi’s home-grown Danat Hotels ‘&’ Resorts – the upscale hotel division of the National Corporation of Tourism ‘&’ Hotels – will be highlighting its six properties throughout Abu Dhabi and the impending launch of the first property under its newly-launched Danat Residence brand.

Also in the Abu Dhabi delegation is one of the emirate’s leading tour operators, Al Mariah Travel ‘&’ Tourism, Etihad Airways, which currently flies 17 times a week from China to Abu Dhabi with daily flights from both Beijing and Shanghai and a thrice-weekly service from Chengdu, the capital of the Sichuan Province in South West China.

Abu Dhabi’s CITM promotion comes as more Chinese than ever begin to stay in Abu Dhabi’s 131 hotels and hotel apartments.

“Apart from making the necessary contacts to build the number of Chinese guest arrivals our task ahead is to convince the market that there is now much more to see and do in Abu Dhabi,” explained Mubarak Al Nuaimi, International Promotions Manager, TCA Abu Dhabi.

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