Abu Dhabi to promote its business tourism industry at IMEX America

Abu Dhabi: Other major conventions due in Abu Dhabi emirate include: the World Travel ‘&’ Tourism Council’s Global Summit in April 2013 to be attended by around 1,000 of the travel and tourism industry’s leading decision makers; the 16th World Congress of Health or Tobacco 2015; the 20th Asia Pacific Society of Cardiology 2015 and the 70th Annual Conference of the World Association of Zoos and Aquariums 2015.

“Having under our belt the successful hosting in February of this year of the World Ophthalmology Congress which was attended by upwards of 10,000 delegates, our major meetings credentials have been significantly strengthened,” explained Al Nuaimi.

“We are now looking to build on this reinforced reputation for hosting capabilities, which is powerfully supported by an increasing room stock in a range of accommodation styles and more competitive rates, innovative venues and an increasingly polished and productive local service sector.” Abu Dhabi has said it anticipates the direct economic impact of business events on Abu Dhabi growing to Dhs5.1bn ($1.4bn) by 2020.

In 2010, according to TCA Abu Dhabi research, 500,000 domestic and international business event visitors arrived in Abu Dhabi where they notched up an average per capita spend of Dhs2,400 ($657.5), making the total economic benefit to Abu Dhabi from MICE visitors around Dhs2.4bn ($640m).

“Where we hope to stand out from the crowd going forward is our market competitiveness. We know from previous events that many delegates and international exhibitors can be very price conscious when it comes to selecting a hotel, yet spend more liberally on F’&’B, leisure and shopping. So, having cost-effective hospitality and MICE solutions, coupled with a rich and diverse destination-wide offering should stand us in good stead going forward,” added Al Nuaimi.

At IMEX America, Abu Dhabi will also be pushing forward its Advantage Abu Dhabi initiative which catalyses and seeds innovative and viable business events, including conferences and exhibitions. TCA Abu Dhabi supports successful proposals via financial and non-financial incentives.

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