AWST signs cooperation agreement with Sharjah Media Corporation

SHARJAH– The Supreme Organising Committee, SOC, of the Arab Women’s Sport Tournament, AWST, on Sunday signed a media sponsorship agreement with the Sharjah Media Corporation, SMC, AWST’s strategic media partner, giving them TV broadcasting rights for the region’s largest sporting event to be held from 2nd to 12th February, 2018.

The tournament organisers have taken the step to boost women’s sports in the UAE and the Arab region through maximum media promotion and coverage.

Under the terms of the agreement, SMC is the media sponsor of the tournament and will establish a fully integrated sports analysis studios for TV broadcasting from key tournament venues. Sharjah TV will broadcast the tournament logo and countdown ticker, and tie up with GCC sports channels for live broadcasts of the tournament’s matches. They will also use their social media platforms to keep audience updated on the date, time, and venue details of all the events.

Held at SMC’s headquarters in Sharjah, the signing ceremony was attended by Sheikh Sultan bin Ahmad Al Qasimi, Chairperson of SMC; an a number of top media executives in the emirate.

Sheikh Sultan said that AWST is witnessing remarkable growth as a sought-after competition platform for female athletes and champions from the Arab world. He also noted that once again Sharjah is taking the lead in organising an event that is crucial to developing and showcasing skills of female athletes in the region, as well serving as a meeting point for honourable sports models.

“SMC relies on best practices to strengthen networking relationships among Arab countries through an integrated media strategy. Our media sponsorship of AWST aligns with the vision of H.H. Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, and H.H. Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of the Supreme Council for Family Affairs, SCFA, Chairperson of Sharjah Women’s Sports Foundation and Wife of His Highness the Ruler of Sharjah.”

Source: Emirates News Agency