Blue Nile Launches Arabic Language Site

SEATTLE, Aug. 19, 2014 (GLOBE NEWSWIRE / Knowledgebylanes) — Blue Nile, Inc. (Nasdaq:NILE), a leading online retailer of diamonds and fine jewelry, today announced the launch of an Arabic language version of its website. The new site allows consumers in the United Arab Emirates to shop on Blue Nile in their native language for the first time. With the addition of Arabic, consumers can access Blue Nile in seven different languages, including English, French, Spanish, Japanese, and Traditional and Simplified Chinese.

“Blue Nile began serving the UAE in 2011 and has developed a loyal customer following resulting in one of the largest average order sizes we see in our international markets,” said Jon Sainsbury, President of International. “This enhancement will make the process of finding the perfect engagement ring or fine jewelry gift even easier for our customers in the region.”

Blue Nile’s entire collection of fine jewelry is available in the United Arab Emirates. This includes the ability to select the perfect diamond from Blue Nile’s selection of more than 130,000 independently certified stones, and create a custom diamond engagement ring using Blue Nile’s Build Your Own Ring® tool. United Arab Emirates customers will also find a full line of jewelry in diamond, platinum, pearl and yellow and white gold.

United Arab Emirates consumers can transact on Blue Nile using the dirham, shipping is always free, and most products arrive in approximately three days. To assist with their order, Blue Nile provides Arabic-speaking Diamond & Jewelry Consultants.

Committed to international growth, Blue Nile serves more than 45 countries around the world. Blue Nile’s customer service is available 24 hours a day, toll free at 800 0353 0016 from the UAE or at 800-242-2728 from the U.S.

About Blue Nile

Blue Nile, Inc. is a leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings, and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at Blue Nile’s shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

For more information or to request hi-res product images and headshots, please contact:

Josh Holland
Blue Nile, Inc.

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