EF Englishtown Signs Multi-Year Sponsorship of Brazilian Soccer Teams

LONDON, December 4, 2013/PRNewswire –

EF Englishtown [http://www.englishtown.com/online/home.aspx ], the world’s leading online English school, is announcing a new partnership: the company will sponsor the Brazilian men’s and women’s national teams and has been awarded the status of the official English school of the CBF (Brazilian Football Confederation). The men’s national team includes global stars like Neymar (FC Barcelona), Robinho (A.C. Milan) and Daniel Alves (FC Barcelona).

The agreement will last until December, 2018, and the sponsorship covers all the sporting events the Brazilian football teams are participating in, including the 2014 World Cup that will take place in Brazil, the 2016 Olympics in Rio, and the 2017 FIFA Confederations Cup and 2018 World Cup, hosted by Russia.

“We know that this is a great opportunity to strengthen our relationship with the Brazilians, who love soccer and know the importance of quality learning and teaching,” says EF Englishtown’s Country Manager, André Marques.

Mr. Marques also says that this partnership is an important strategy for the school. “We are a global company that has a history of sponsoring and providing training services for great sporting events worldwide. This reinforces our image as the largest online English school.”

As an official sponsor, EF Englishtown will be able to enjoy the publicity in field board panels, interview backdrops and promotional actions. They will also have the right to use the athletes’ images in marketing campaigns and ads. The school will be responsible for translation and interpreting services for CBF during staging of the 2014 World Cup.

CBF president José Maria Marin says he is happy to see that the Brazilian national team is sponsored by companies like EF Englishtown.

“This shows that these companies trust our serious, credible work here at CBF, they trust the way we take care of the national teams as well as the soccer in the country.”

EF Englishtown has over 100,000 students in Brazil and offers both state-of-the-art courseware and online teachers available 24/7. More 1,500 hours of interactive content include engaging conversation classes as well as listening, reading, writing and grammar activities. Catering to the busy lives of students, the school is available on iPad and Android tablets. With EF Englishtown you get a language school that is flexible, mobile and always on.

For more than 24 years, EF Education First [http://www.ef.com ] has sponsored global sporting events, including numerous Olympic Games. At the Beijing Olympics EF was the official provider of language training services for thousands of Chinese volunteers who welcomed athletes, delegations and visitors in English during the event. In 2014, EF English First [http://www.englishfirst.com/index.html ] will be Official Supplier of Language Training Services to the XXII Olympic and XI Paralympics Winter Games in Sochi, Russia.

About EF Englishtown

EF Englishtown is the world’s largest and most trusted online English school. Originating from collaboration between Apple Computer and EF Education First, EF Englishtown has reinvented the way busy people learn English by pioneering 24 hour, teacher-led online learning. Today, EF Englishtown delivers more than one million hours of lessons per month, and since its inception in 1996 has helped in excess of 20 million people communicate in English.

EF Englishtown is a division of EF Education First (EF), the world’s leading private international education company. Founded in 1965, EF specializes in language learning, academic degrees, educational travel, and cultural exchange.


Press inquiries
Analigia Martins: EF Englishtown Brazil Marketing Manager
Email: Analigia.martins@englishtown.com
Phone:  +55-11-4085-1570

PLANIN: EF Englishtown's Press Agency
Phone: +55-11-2138-8900 / +55-11-2138-8933
E-mail: englishtown@planin.com

Source: EF Englishtown

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