Emirates Foundation’s safe driving campaign hits the road

ABU DHABI: The Emirates Foundation for Youth Development on Wednesday launched its nationwide “Driving Safely” campaign promoting road safety and raising awareness amongst young people about the basic standards of safe driving across the country.

The campaign focuses on reminding youth how abiding by traffic signs, speed limits and public safety instructions, such as wearing seat belts, can reduce road accidents and save lives.

The campaign will be launched in Abu Dhabi, Dubai, Al Fujairah, Sharjah, the Western Region and Al Ain during September 26-0ctober 2, 2012.

More than 200 volunteers from the Foundation’s Takatof social volunteering programme and the National Emergency Response Volunteer programme (Sanid) are assisting and expected to dedicate 3000 service hours with support from the General Holding Company and in cooperation with the Ministry of Interior and other government organizations.

Organisers will use simulators and video-recorded films to keep in touch with youth groups at schools, universities and grand shopping centres.

The Emirates Foundation Chief Programmes Officer, Maytha Al Habsi said “This initiative is in line with the Emirates Foundation’s mission to create a positive and sustainable impact on lives of young people through innovative solutions to problems and challenges facing the UAE youth sector.” “The campaign is being carried out by young volunteers registered at Takatof and Sanid and comes in response to major challenges threatening the young,” Habsi added, noting road accidents have been identified as a significant cause of death of young Emirati people.

Al Habsi said the campaign aimed to raise awareness about the dangers of reckless driving, excessive speed, neglecting the use of safety belt and other risk factors that often result in losing one’s life.

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