Humaid bin Rashid Al Nuaimi Charity Foundation to promote ”I love UAE”

Ajman: The Humaid bin Rashid Al Nuaimi Charity Foundation, has signed a cooperation agreement with Creative Zone Marketing Management in Dubai to launch a nation-wide, massive campaign ”I love UAE” in tribute to the UAE leadership for their relentless efforts to deliver happiness, stability and welfare to the UAE people.

Sheikha Azza bint Abdullah Al Nuaimi, Director General of Humaid bin Rashid Al Nuaimi Charity Foundation, signed the agreement with Dr. Zuhair Abdulraheem Maimani, Chairman of Creative Zone Marketing Management, and inventor of of the ”I love UAE” product.

The partnership envisage a seed which watered to grow within few days into a full-fledge plant carrying the theme ”I Love UAE” in English. 50% of the revenues of the product which will be sold at AED 100 will go to the Foundation’s humanitarian and charitable programmes.

Sheikha Azza told the media that the campaign carries a message of gratitude to the UAE leadership for positioning the UAE among the top ranking of the most happiest people in the world.

Dr. Maimani said the invention will be represented by ceramic on the shape of egg, because egg is a symbol of new life and nutrition. This magic egg will bear a plant with the message “I Love UAE” engraved on the leaf of the plant after few days.

In this invention, the growth of the plant signifies the progress of the 7 Emirates as it goes through the years as one united country and the amazing outcome of the invention will show the glory brought by this union.

This invention is the very first in UAE; where in a product of biotechnology is integrated with a very significant event. What is so unique about this invention is that something like seeing a message comes out on the leaf of the plant which is not happening on ordinary plant germination.

The invention, he added obtained international patent from the manufacturing country China. The Ministry of Environment and Water has examined the validity and expiry of the plant.

SOURCE: WAM