New luxury destination management company officially launched in Ras al-Khaimah

RAS AL KHAIMAH, Safarak, a new luxury destination management company has been officially launched in Ras al-Khaimah to boost tourism in the emirate.

Offering a wide range of carefully crafted sightseeing tours, customised luxury journeys, airport transfer and shuttle services, domestic and international guests alike will now enjoy greater accessibility to the emirate’s local culture and unique heritage, according to the new company.

Safarak, meaning ‘Your Travel’ in Arabic, is the latest addition to RAK Hospitality Logistics, which is dedicated to providing tailored services unique to the hospitality and leisure sectors.

According to Ghada Sfeir, Operations Manager of RAK Hospitality Logistics, Safarak’s entry into the Emirates tourism market comes at a strategically opportune time of immense growth.

“By 2025, the emirate aims to boost the number of visitors from 740,000 in 2015 to an incredible three million, with an annual growth rate of 28 percent, and tourism revenue of AED 7.2 billion,” she said.

Source: Emirates News Agency