NMC sets up interactive booth at ADIBF 2018

ABU DHABI, The National Media Council, NMC, is preparing to set up an interactive booth at the 28th Abu Dhabi International Book Fair, ADIBF 2018.

Taking place from 25th April to 1st May at the Abu Dhabi National Exhibition Centre, ADNEC, the book fair is being held under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces This participation aims to highlight the NMC’s role in the publishing sector, its support to the national publishing industry and Emirati writers, and its objective to preserve the national identity and cultural heritage of the UAE. The Council also seeks to identify the best international publishing models and practices at the exhibition and explore ways to improve the quality of services provided by the NMC to the sector.

The Council is set to take part in an interactive display that will feature many activities that promote the publishing sector and focus on the country’s progress across all fields. Emirates News Agency, WAM, will also provide media support to the participating entities, shedding light on national success stories in the publishing industry locally and internationally.

The Director-General of NMC, Mansour Al Mansouri said, “The Abu Dhabi International Book Fair reflects the image of the UAE and its cultural heritage. Our capital is a major international centre for publishing and media content creation and this exhibition conveys its message of moderation and tolerance to the world. Our participation in the exhibition aims to reiterate our commitment to continue developing and improving the publishing sector in the UAE, to meet our country’s ambition and the objectives of the UAE Centennial 2071 Plan.

“The rapid development witnessed by the publishing sector in the UAE reflects the maturity of the regulatory and legislative environment. In the last few years, we have issued a comprehensive body of regulations on media content and licences, as well as an age classification system. Our goal is for this global platform to introduce the public to the NMC’s role in promoting the national media sector and improving it.”

The NMC will provide its services to the public at its booth, where a special corner will be designated for receiving requests. It will also provide advice regarding its services and procedures, given by “Happiness Consultants” present at the booth every day of the fair.

It will hold a number of events and workshops during the event, including, ‘How to Choose a Book for Your Child’, which educates parents and guardians on the best way to select appropriate books for their children.

It will also hold a panel discussion with renowned Indian businessman Dr. Ram Buxani to discuss his book ‘Taking the High Road’. It tells a realistic biography of a young Indian man who came to Dubai in the late 1950s and became a great businessman in the UAE and India.

In addition, the Council will host a session entitled ‘The UAE Pioneers’, which sheds light on influential personalities from the UAE, and a workshop entitled ‘Publishing House: Step by Step’ to discuss the most important challenges facing authors.

Source: Emirates News Agency