Pink Caravan to focus on male cancer awareness in November

SHARJAH: As October draws to a close, breast cancer awareness and its pink affiliates are slowly overshadowed by the new cancer awareness month ‘Movember’. Pink Caravan’s efforts to educate and make the corporate world aware of their campaigns, have proven to be very successful.

Now that the media attention is predominantly focusing on the male cancer month, Pink Caravan urges that the awareness of breast cancer and the education of self-examination, are not to be forgotten.

Pink Caravan’s Wellness campaign coincided with their ‘Turn the UAE Pink’ initiative in October, which helped to raise over AED100,000 towards their goal of purchasing a mobile mammography unit.

They visited over 35 corporate locations, raising awareness of the importance of early detection of cancer by providing educating lectures and clinical examinations to thousands of corporate employees.

President of the Board Of Trustees and a Founding member of the Friends of Cancer Patients charity Ameera Bin Karam said, “We are extremely pleased with the results of our campaign to raise the awareness levels about breast cancer of both men and women this October, made possible by the tremendous efforts of all those involved. What we need to ensure now is that people don’t forget to continue with their self-examinations for the rest of the year, just as much as during the month of the October with everything turning pink. We need to keep the importance of regular self-examination at the forefront of the minds of men and women, as well as encouraging those who have been requested for follow up examinations to return. Breast cancer is 95% curable if caught early enough.” The Pink Caravan’s campaign success is shown in the overwhelming interest from corporate locations to host their own Wellness days, so much so that these activations are continuing right through until the end of November.

Employees are encouraged to help ‘Turn the UAE Pink’ by purchasing their own magnetic ribbon for AED50 for the pink maps, which are located in the supporting corporate locations.

The Pink Caravan’s presence in the UAE is particularly prominent with the run up to their 3rd annual Pink Caravan Ride. This ride is due to take place on the 2nd February 2013 and volunteer riders are encouraged to help support this noble cause.

Leave a Reply